Established in 1978 by Renzo Rosso, who is actually the president, Diesel manufactures jeans, clothing, and obviously, glasses.
The sunglasses proposed by Diesel, represent the accessory that completes the idea, the image proposed by the brand.
It was born as a representative of young and modern culture ambassador , interpreting its needs and values.
Pioneer in clothing world casual and denim, always anticipated and never followed trends.
Although it became a worldwide icon of lifestyle, Diesel kept the same life philosophy since it was created.
Its creator wanted a brand that was synonym of passion, subjectivity and expression of his personality.
Nowadays, Diesel continues unstoppably the persecution of its mission of experimenting, innovating and provoking.